Integration
Schedule Facebook posts with Sosial
The widest caption limit, and the most forgiving scheduling window.
Step-by-step Facebook setup in the docsAt a glance
63,206 chars- Caption limit
- 63,206 characters
- Media
- Photo, video, or a link preview
- Best length
- 40–80 words for engagement, longer for storytelling
- Peak times
- Weekday mornings and early afternoon
Facebook Pages still reach the largest broad-interest audience of any channel, and the 63,206-character caption limit makes it the one place a full article reads naturally. Sosial publishes to your Page on schedule.
How to win on Facebook
- 01
Use the first two lines as a hook
Facebook truncates after roughly 250 characters on mobile. Earn the "See more" tap.
- 02
Ask one specific question
A concrete question ("which of these two covers works better?") gets far more comments than "thoughts?".
- 03
Post native media, not a bare link
Native images and video out-reach link posts. Put the link in the first comment if you need the click.
Common mistakes
- Cross-posting an X-length post that reads as an afterthought.
- Engagement-bait phrasing that the algorithm suppresses.
- Posting a link with no context. Facebook down-ranks it.
Facebook on Sosial: FAQ
Pages or personal profiles?
Sosial connects Facebook Pages, which is what the publishing API supports. Personal profiles are not eligible.
Why is my caption truncated?
That is Facebook's own preview behaviour, the full text is always published, it is only collapsed in the feed.
Can I schedule to Facebook and Instagram at once?
Yes. Both are Meta channels, so one composer post can target both with a caption tailored to each.