Integration
Schedule Instagram posts with Sosial
Reels, carousels and stories that reward the first three seconds.
Step-by-step Instagram setup in the docsAt a glance
2,200 chars- Caption limit
- 2,200 characters
- Carousel
- Up to 20 images or videos
- Reels length
- Up to 3 minutes
- Hashtags
- 30 max: fewer, more specific wins
Instagram is a visual-first feed where reach is driven by watch time and saves, not by how many hashtags you stack. Sosial schedules your Reels and carousels alongside every other channel so a single idea can ship as a 9:16 video here and a text post elsewhere.
How to win on Instagram
- 01
Write the first line for the collapsed caption
Only the first ~125 characters show before "more". Put the hook there, then use line breaks to control the truncation.
- 02
Front-load the visual hook
Keep the opening frame of a Reel readable at thumbnail size: large subject, high contrast, on-screen text under six words.
- 03
Batch carousels from one blog post
Turn each section heading into a slide, and the closing slide into a soft call to action. One article becomes a week of carousels.
Common mistakes
- Reusing a 16:9 landscape upload. It letterboxes and loses reach.
- Copy-pasting the same caption to Instagram and X, where the tone should differ.
- Hashtag blocks of 30 generic tags that read as spam.
Instagram on Sosial: FAQ
Can Sosial post carousels to Instagram?
Yes. Attach up to 20 images in the composer and they publish in order as a single carousel post.
Does Sosial publish Reels?
Yes. Attach one vertical video and it publishes as a Reel on the connected Instagram business account.
What caption length should I aim for?
Under 300 characters for promotional posts, up to 2,200 for educational ones. The composer counts characters as you type.