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Schedule TikTok posts with Sosial

Native-feeling vertical video, scheduled without the app.

Connect TikTokHow to win on TikTok
Step-by-step TikTok setup in the docs

At a glance

2,200 chars
Caption limit
2,200 characters
Aspect ratio
9:16, 1080×1920
Ideal length
15–60 seconds for completion rate
Hashtags
3–5 relevant tags beat 20 generic ones

TikTok rewards content that looks like it belongs on TikTok. Sosial queues your vertical videos with their captions and publishes them on schedule, so you can batch a week of clips in one sitting.

How to win on TikTok

  1. 01

    Say the hook in the first second

    TikTok decides distribution on early retention. Start mid-sentence if it earns attention faster.

  2. 02

    Design for sound-off and sound-on

    Burn in captions so the clip works muted, and pick a trending audio so it works unmuted too.

  3. 03

    Schedule a series, not a one-off

    Three clips a week on the same theme compounds far faster than a single viral attempt.

Common mistakes

  • Re-uploading a watermarked video from another platform.
  • Long intros before the hook. Most viewers have already scrolled.
  • Posting the same clip to Reels and TikTok with the identical caption and no re-cut.

TikTok on Sosial: FAQ

Can I schedule TikTok videos from the web?

Yes. Upload the vertical video, write the caption, pick a time, and the worker publishes it to your connected TikTok account.

Do I need a business account?

A TikTok business account is required for API publishing. Connect it once and it appears across every Sosial surface.

What format should I upload?

MP4 at 1080×1920, ideally under 60 seconds and under 100 MB for the fastest upload.