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Schedule LinkedIn posts with Sosial

First two lines decide whether a post gets read.

Connect LinkedInHow to win on LinkedIn
Step-by-step LinkedIn setup in the docs

At a glance

3,000 chars
Post limit
3,000 characters
Preview cutoff
~140 characters before "see more"
Media
Image, video, document or poll
Links
Put them in the first comment to protect reach

LinkedIn collapses posts after roughly two lines on mobile, so the opening sentences do nearly all the work. The 3,000-character limit is generous. The constraint is attention, not space.

How to win on LinkedIn

  1. 01

    Open with a specific claim

    "We cut onboarding from 14 days to 3" beats "Onboarding is important". Specificity earns the tap.

  2. 02

    Break every paragraph after one or two lines

    Short paragraphs read as scannable on mobile and give the post rhythm.

  3. 03

    Ask for one thing at the end

    A single clear question or invitation outperforms three competing calls to action.

Common mistakes

  • Burying the point under a warm-up paragraph.
  • Hashtag stuffing: three relevant tags is the ceiling.
  • Reposting an Instagram caption with emoji-heavy formatting.

LinkedIn on Sosial: FAQ

Company pages or personal profiles?

Sosial connects LinkedIn company pages, which is what the API supports.

Should links go in the post or the comments?

The first comment usually preserves more reach. Sosial publishes the post; add the comment from the app.

How long should a LinkedIn post be?

Aim for 150–300 words. Long enough to be substantive, short enough to finish.