Templates, playbooks and cheat sheets.
The working documents behind a calm content operation. Copy them, adapt them, use them this week.
- In the library
- 3
- Total reading
- 16 min
- Price
- Free
- 1
Playbook
Step-by-step plans for a specific day or campaign.
- 1
Guide
How to set something up properly, start to finish.
- 1
Glossary
Plain-language definitions you can send to a client.
- Soon
Template
Fill-in documents to copy into your own workspace.
- Soon
Cheat sheet
One-page references to keep open while you work.
The launch day social playbook
A countdown sequence for announcing something, without posting the same thing five times.
What's inside
- 01T-minus seven days: the problem
- 02T-minus three days: the build-up
- 03Launch day: the announcement
- 04T-plus two days: the proof
Social media glossary
Plain-English definitions for the terms that get used loosely, from reach to repurposing.
What's inside
- 01Reach and impressions
- 02Engagement rate
- 03Queue
- 04Evergreen content
- 05Repurposing
+1 more sections
Open glossary →Onboarding a social media manager
A first-week plan that gets a new hire from observing to publishing safely.
What's inside
- 01Day one: read, do not post
- 02Day two and three: draft, do not publish
- 03Day four and five: approve together
- 04Week two: promote to publishing
More templates are on the way.
Until then, the blog has step-by-step guides for every channel.