Client approvals for agencies, without the email chains
A cleaner way to get client sign-off on a month of content.
By the Sosial team
Agency approvals die in inboxes. The post is in one email, the feedback in a reply, the media in a shared drive, and nobody is sure which version was approved.
One source of truth per post
Every post should have exactly one canonical version: caption, media, target channels, scheduled time. If a client comments by email, the change has to land in that version or it did not happen.
Batch the review
Instead of sending posts one at a time, schedule a month and send one review window. Clients give better, more coherent feedback when they can see the calendar as a whole.
Make "request changes" a first-class action
Approval and rejection are not the only outcomes. A "request changes with a comment" action — which moves the post back to drafts with the note attached — keeps the feedback next to the work.
Give the client less access, not more
A client with approval-only access can review and comment without risking the connected accounts. That is usually the whole of what they want.
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