LinkedIn posts that actually get read
The formatting and opening-line rules that decide whether your post is expanded or scrolled past.
By the Sosial team
LinkedIn collapses a post after roughly two lines. Everything you write past that point only exists for people your opening earned.
The opening line
- Lead with the result, not the setup: "We cut onboarding from 14 days to 3."
- Avoid the question opener — it reads as a template.
- Never open with "I'm excited to announce".
Formatting
One or two sentences per paragraph. White space is what makes a 300-word post feel short. Keep the total between 150 and 300 words — long enough to be substantive, short enough to finish.
Links and hashtags
A link in the post body suppresses reach, so put it in the first comment. Three relevant hashtags is the ceiling; more looks like spam.
The ending
Ask one specific question. "Which of these two approaches do you use?" gets answers; "thoughts?" does not.
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