A YouTube Shorts strategy for people who already post Reels
You are already making vertical video. Here is how to get a second and third life out of it on YouTube.
By the Sosial team
If you are producing vertical clips for Reels and TikTok, Shorts is close to free reach — with two adjustments.
The two adjustments
- Length: keep Shorts under 3 minutes, and aim for 20–40 seconds to maximise completion.
- Title: Short titles are searchable, unlike captions elsewhere. Write one with the phrase people would search.
Cut Shorts from long-form
If you publish long videos, the strongest Shorts are the best 30 seconds of them — a single insight with a clear opening. Pull three or four from each upload and schedule them over the next fortnight.
Do not neglect the description
YouTube is a search engine first. A 5,000-character description is free real estate: write a real summary, then timestamps, then links.
Schedule this in Sosial
Write once, adapt for every channel and let the queue post on time.
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